Style Guide
The Sunray brand system — logo, colour, typography, voice and usage. A working reference for anyone creating with the Sunray brand.
Sunray is an industry leader in innovative, high-security and fire-rated steel doorsets. British made, and part of the ASSA ABLOY group, with over 70 years of engineering experience behind every doorset.
The brand pillars, always in this order:
Engineered Solutions | Bespoke Designs | Unrivalled Quality | British Made.
Register: honest manufacture, engineering credibility, defence-adjacent. Lead with specifics — LPS 1175 SR4, BS EN 1634-1, ISO 9001 — not intensifiers.
Headlines are two clauses joined by a comma, abstract then concrete ("Engineered for precision, designed for you."). Hero copy stays under fifteen words with a terminal full stop. Section headings are declarative or interrogative.
"LPS 1175 SR4, tested to BS EN 1634-1 for up to 4 hours."
"Revolutionary, world-class, industry-leading protection."
Engineered Solutions
"SUNRAY." is a custom italicised, forward-leaning sans with three diagonal speed-stripes to the left of the lettering. The stripes take the wordmark colour, never orange. Always keep the terminal full stop — it is a deliberate brand mark.
Orange is a single-use accent, never a panel fill. Sections separate with white space, not borders.
The Sunray brand face is Quatro (via Adobe Fonts), set in the Thin weight. Body copy sits in Ink #101010. Never all-caps except the eyebrow micro-labels.
Light is the default: Paper White surface, Ink and Body Grey text, Deep Navy for strong blocks, orange used sparingly. Dark inverts to a Deep Navy or near-black surface with white text and the white logo variant; the orange accent stays the same.
On dark, use the white/orange wordmark and keep orange as the single accent. White text on Deep Navy reaches roughly 17:1 contrast.
EnquireHero photography favours hands and silhouettes over faces, with underexposed shadows and warm arc highlights. The cyan/steel grade (#3B7FA7) is a grading reference, not a UI colour. Iconography is thin single-weight line (~1.5pt), outline only, single-tone — body grey on light, white on dark. Never restyle third-party certification marks.
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